[dropcap]U[/dropcap]nless you have been living under a rock for the last decade, the ongoing rise of social media should come as no surprise.
But did you know that it can actually be used as a great business tool?
Yes it’s true. Social Media is more than annoying updates on irrelevant topics.
Just to bring you up to speed on the latest in trends. Click the image to the right and view our “Readers Digest version” on what the major players in social media bring to the table.
Here are just a few of the reasons Blackfrog Media wants to help you gain some Social attention.
Social Media Gets Your Customers Talking
[blockquote]Twitter users welcomed 2012 with 16,000 tweets-per-second, more than doubling that of 2011[/blockquote]
When your customers start talking about your business via social media, it can garner new interest from new potential customers because people trust recommendations from friends.
Social media gives you a platform to get these recommendations.
One way to draw attention to your business is to run promotions that people will want to share.
A contest giving away a free item to people who “like” your Facebook page or Tweet about your promotion will draw attention to your site.
For the cost of one free item, you could gain hundreds, if not thousands, of new contacts.
Improves Search Engine Ranking
[blockquote] Social Media use now accounts for one out of every six minutes spent online [/blockquote]
MYTH: Create a website and publish it, people will come.
FACT: They won’t. Unless they know you are there.
You want your website to rank high in the search engines, and social media can actually help with this. Search engine optimization (SEO) improves any time you get more traffic to your website.
When people start using Twitter, and Facebook to share your promotions, blog posts or articles, your ranking will improve.
The changes to Google in 2011 also mean that these popular sites are now being indexed by the search engines.
The more people on social media sites are talking about you, the more active and valuable you will appear to the search engines, and the higher your rank will be.